INSIGHTS

This time of year, the shopping is in full swing with discounts, supply lists, and promotions overwhelming students, parents and educators alike. According to the National Retail Federation, about one-third of back-to-school shoppers had already started browsing and buying by early June, the highest since 2018. 

Advertising has never been more advanced at targeting, yet campaigns still run through disconnected creative, media, and measurement systems. Big Happy CRO, Gabby Stoller, explores why that fragmentation is becoming a competitive liability, and how connecting workflows in real time helps brands move as fast as consumers actually do

As campaigns become more dynamic and more connected across channels, the way teams work together behind the scenes matters just as much as the media itself. Big Happy's SVP of Client Services, Maria Bromley, shares her insights on executing cross-functional work.

Big Happy CRO Gabby Stoller gives her take on how, as retail media matures, access and targeting are no longer the edge...creative is. This piece explores how DOOH is extending retail media beyond owned channels, and why pairing it with mobile retargeting turns awareness into measurable action.

Big Happy CEO Jonathan Frohlinger makes the case that the ad industry has mastered delivery while neglecting what happens the instant someone actually sees an ad. With media efficiency now a commodity, creative is the true differentiator. Here's the simple three-question test for whether creative actually earns attention instead of just occupying a media slot.

New solution combines contextual relevance with bespoke CGI-powered creative to deliver campaigns that adapt in real time to what audiences are experiencing in the physical world

BIG HAPPY Cinematic Showcase explores how cinematic 3D creative transforms advertising from passive exposure into active attention. By combining immersive CGI-driven creative with the complementary strengths of DOOH and mobile, Big Happy creates connected brand experiences that increase attention, strengthen memory, and drive measurable action across physical and digital environments.

When DOOH and mobile are unified through shared CGI-driven (3D) creative, data, and measurement, campaigns stop leaving performance on the table. They become continuous, high-impact experiences, turning attention into action, and action into measurable results.

See what happens when creative leads the way, with Big Happy. Click to see it all come to life!

National Women’s History Month is just around the corner...a reminder that progress in any industry is powered by diverse leadership and bold voices.

They’re official! Digital Out of Home and Mobile are cozying up on screens across the nation. Here’s why everyone’s watching.

We’re breaking up with bad ads...blurry, boring, and emotionally unavailable. But don't worry, we've found a creative partner that finally gets us.

Gen Z’s calling out the ad industry: stop boring us. Learn how mobile and DOOH can actually reach us, beyond the doomscroll.

Big Happy, the creative-first advertising platform transforming how brands win attention on mobile, has been named the “Best Overall Mobile Marketing Company” by the MarTech Breakthrough Awards program by Tech Breakthrough.

Unless you’ve been living under a rock, you’ll know that recently, AI has been the talk of the town, especially in the AdTech and media world. We’ve all heard the panic-striken question: “Is AI going to replace creative jobs?” As a creative business built on AI, our answer here at Big Happy? No. It’ll just make us that much stronger. Learn what AI can successfully automate, so you can focus on what really matters.

The ads we remember aren’t always the ones we planned for → In this oversaturated market, sometimes you’ve gotta remind yourself of what truly matters: the best ads are the ones that you FEEL. Here’s what some successful brands got right and what you can learn from them.

DOOH Needs a Creative Refresh → DOOH screens are everywhere, but the creative often falls short. Take advantage of these huge screens with eye-catching ads that stop consumers in their tracks and actually move the needle

Don’t Settle for Open Exchange → Most mobile ads are static and easily forgettable, so why are brands still running them? Custom, high-impact creative delivers better results every time, and Big Happy makes it easy and scalable.