INSIGHTS

Big Happy, the creative-first advertising platform transforming how brands win attention on mobile, has been named the “Best Overall Mobile Marketing Company” by the MarTech Breakthrough Awards program by Tech Breakthrough.

Unless you’ve been living under a rock, you’ll know that recently, AI has been the talk of the town, especially in the AdTech and media world. We’ve all heard the panic-striken question: “Is AI going to replace creative jobs?” As a creative business built on AI, our answer here at Big Happy? No. It’ll just make us that much stronger. Learn what AI can successfully automate, so you can focus on what really matters.

The ads we remember aren’t always the ones we planned for → In this oversaturated market, sometimes you’ve gotta remind yourself of what truly matters: the best ads are the ones that you FEEL. Here’s what some successful brands got right and what you can learn from them.

DOOH Needs a Creative Refresh → DOOH screens are everywhere, but the creative often falls short. Take advantage of these huge screens with eye-catching ads that stop consumers in their tracks and actually move the needle

Don’t Settle for Open Exchange → Most mobile ads are static and easily forgettable, so why are brands still running them? Custom, high-impact creative delivers better results every time, and Big Happy makes it easy and scalable.