Big Happy Named “Best Overall Mobile Marketing Company” in 2025 MarTech Breakthrough Awards Program

NEW YORK, Aug. 14, 2025 (GLOBE NEWSWIRE) -- Big Happy, the creative-first advertising platform transforming how brands win attention on mobile, has been named the “Best Overall Mobile Marketing Company” by the MarTech Breakthrough Awards program by Tech Breakthrough, a leading market intelligence organization that recognizes the most innovative companies in the global marketing, sales, and AdTech industry today.

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Making Mobile Advertising Impossible to Ignore

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Big Happy is redefining what is possible for mobile ads to achieve for brands and agencies. By blending cinematic-quality animation, advanced audience targeting, and lightning-fast campaign deployment, Big Happy helps brands cut through the noise and deliver creative that people actually want to see, engage with, and remember.

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“Working with Big Happy has been a game-changer for us. The collaboration has been seamless, with their team working closely with ours to ensure every unit aligns with our brand while still pushing the envelope creatively,” said a Sr. Paid Media Manager at Celsius.

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By driving double-digit sales lifts for CPG brands and massive incremental foot traffic for retailers, Big Happy has redefined what mobile ads can achieve. And with its expansion into 3D digital out-of-home (DOOH), that creative magic now extends beyond the phone screen and into the real world.

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The Platform Behind the Impact

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At the core of this success is Big Happy’s Creative Advertising Management Platform (CAMP), built to eliminate the barriers between great creative ideas and rapid execution. Whether it’s their core offering, the Sunrise unit, or other immersive formats, CAMP ensures ads reach audiences with uncompromising quality, speed, and accuracy across premium publishers.

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To build on their momentum, Big Happy recently launched Creative Builder, a tool that lets brands and agencies turn ideas into live, interactive ad units in minutes. With drag-and-drop asset uploads, one-click video compression, automated pharma ISI scrolling, and live public data integration, campaigns are ready in under five minutes, fully synced with CAMP and client-ready without the need for numerous rounds of coding.

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In August, Big Happy took the next leap with the launch of PARK , an evolution of CAMP and the most innovative AI-powered advertising platform on the market, designed to automate, optimize, and scale high-performance creative faster than ever before.

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