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WEBINAR · 45 Minutes + Live Q&A
Creative Drives Success:
New Data from Key Advertising Decision-Makers
Most advertisers agree their omnichannel strategy needs to work harder. But what actually drives performance?
Big Happy teamed up with Advertiser Perceptions to find out. We asked U.S. advertising decision-makers, and their answers were more consistent than we expected. Now we're sharing what we learned!
Date: Thurs, Dec 3rd
Time: 1:00 PM EST or 10:00 am CT
P.S. Register to get an exclusive recap of our research findings!
Big Happy teamed up with Advertiser Perceptions to find out. We asked U.S. advertising decision-makers, and their answers were more consistent than we expected. Now we're sharing what we learned!
Date: Thurs, Dec 3rd
Time: 1:00 PM EST or 10:00 am CT
P.S. Register to get an exclusive recap of our research findings!
What You'll Learn
Big Happy teamed up with Advertiser Perceptions to ask U.S. advertising decision-makers what’s actually separating high-performing mobile + DOOH campaigns from the ones that just get by. The answer was more consistent than we expected.
A clear read on what advertisers
say drives performance.
(and what isn’t)
See where creative fits in the cross-channel picture, and why the people holding the budgets agreed on it so strongly.
What advertisers
really screen for in a partner
What advertisersreally screFind out what decision-makers screen for first. (Hint: it isn’t who offers the most channels.)en for in a partner
What to
rethink for 2027
Learn where cross-channel campaigns tend to stall, from connecting mobile and DOOH to measurement and creative fatigue, so you can fix it before budgets lock.
Hear From Industry Experts
Join us for a live breakdown of the findings, co-presented with Tricia Hoff from Advertiser Perceptions, who’ll bring industry-wide context to the research, alongside client perspectives and practical takeaways you can put into action.
Tricia Hoff
EVP Business Intelligence,
Advertiser Perceptions
Advertiser Perceptions
Tricia Hoff is a senior insights leader at Advertiser Perceptions with extensive experience in advertising research. Previously at Yahoo, Millward Brown, and Hall & Partners, she specializes in turning data-driven insights into actionable strategies for brands and businesses.
Neil Ford
Head of Midwest and
West Coast Sales, Big Happy
West Coast Sales, Big Happy
Neil Ford has over 20 years of experience in digital advertising, spanning programmatic, mobile, and video. Previously at Innovid, GumGum, and RadiumOne, he has worked closely with brands and agencies to build strong partnerships and develop effective advertising strategies.
Meagan Solano
Director of Marketing,
Big Happy
Big Happy
Neil Ford has over 20 years of experience in digital advertising, spanning programmatic, mobile, and video. Previously at Innovid, GumGum, and RadiumOne, he has worked closely with brands and agencies to build strong partnerships and develop effective advertising strategies.
About the Research
Advertiser Perceptions surveyed U.S. advertising decision-makers involved in mobile web and/or digital out-of-home (DOOH) advertising, each with at least $1M in planned ad spend over the next 12 months. 96% hold director/supervisor-level roles or above, and the sample is split evenly between brands and agencies. Fielded June 29 – July 13, 2026.
Ready to Join Us?
Get the insights behind the research and bring your questions for the live Q&A.Can't make it live? Register anyway and we'll send you the recording.